HYDROMAX USA

Understand
the Present, Protect
the Future

Helping a niche industrial company visually transition into a national powerhouse across multiple utility industries. Since 2003, Hydromax USA has been a leader in advanced field services and solutions that empower utilities to make the most of their infrastructure investments.

Brand Differentiation Through High-Level Commercial Content

In 2018, Hydromax USA partnered with us for a full visual rebrand, starting with a company overview video to tell their new story. We then developed visual guidelines for their website revamp, setting the standard for future projects. Since then, our partnership has expanded to include commercial videos for products, services, employee relations, and trade show content.

Meet Hydromax USA.

Hydromax USA is a DKP Legacy Brand. DKP Legacy Brands are the result of DKeith Pictures' natural growth beyond film and photography into the world of brand design. With a creative expansion underway, Become was born in 2023 as a dedicated extension and partnership to handle all brand design projects. While DKeith Pictures has returned to its roots, focusing solely on film and photo productions, the DKP Legacy Brands label now serves as a marker for projects born from this evolution. It represents the distinction between the two branches, honoring both their creative origins and future directions.

Project Capabilities:

Film and Photo

Brand Storytelling

Brand Identity

Visual Guidelines

Trade-show and Expo Design

We collaborated closely with Hydromax USA to produce imagery that radiates brightness, vibrancy, and authenticity. Our aim was to depict the work being performed in a genuine, non-stock image style, a vital component of the brand guidelines, which have a lasting impact on all future content development.

Imagery and Visual Guidelines

The culmination of our efforts in crafting a fresh brand identity is now showcased through a comprehensive collection of online digital assets. The primary objective is to refresh the Hydromax USA website with contemporary and relevant imagery that reflects their newly established brand visuals.

Hydromax USA New Website Updates

Hydromax USA

Expo Booth Design

Our creative talents and assets are not restricted to one-time uses or limited by application. Using our database of imagery and years of experience in Trade-show and Live Event Productions with WDW, we designed this booth exclusively for Hydromax USA, showcasing our dedication to crafting unique and enduring brand experiences.

Hydromax USA

Day in The Life Series

Day in the Life: Geoff

Day in the Life: Shereureka

Day in the Life: Alex

Day in the Life: Diversity

The "Hydromax Day in the Life" series aims to highlight and share the authentic daily experiences of employees, showcasing their work life in various locations across the USA. This project serves a dual purpose: first, to aid in our recruitment efforts by giving potential candidates an unfiltered look at what it's like to work at Hydromax USA, and second, to strengthen brand recognition by presenting genuine, unscripted, and true-to-life video testimonials that embody the essence of the brand.

Connect with Become

Imagery holds immense categorical importance in conveying the tapestry of a company's offerings, its diverse and dedicated workforce, and its extensive presence spanning the United States. These visuals are the first impression, the window through which clients and stakeholders peer into the company's essence. They not only illustrate the scope of services but also humanize the workforce, showcasing the individuals behind the brand.

Categorical Imagery

Field crew-based images are the backbone of authenticity and showcase expertise while reinforcing the company's core values in every frame.

The Crew

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Service-based images are more than visual elements; they're a reflection of commitment, and quality, and set the tone for a trustworthy and reputable brand.

The Work

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These images evoke reliability, efficiency, and the assurance of accessibility, making them a critical asset to serve clients across the country, instilling deep consumer confidence.