A Re-Developed Identity and Brand Narrative Design.
We partnered with FAITH Pro Combine to refresh their brand with new visuals, identity, and messaging. Our goal was to modernize their image while honoring their core values, making them stand out among top NFL, CFL, and NCAA training camps. The result is a creative, functional brand identity that captures the essence of FAITH. Introducing: FAITH. Own the Day.
FAITH is a DKP Legacy Brand. DKP Legacy Brands are the result of DKeith Pictures' natural growth beyond film and photography into the world of brand design. With a creative expansion underway, Become was born in 2023 as a dedicated extension and partnership to handle all brand design projects. While DKeith Pictures has returned to its roots, focusing solely on film and photo productions, the DKP Legacy Brands label now serves as a marker for projects born from this evolution. It represents the distinction between the two branches, honoring both their creative origins and future directions.
Project Capabilities:
Film and Photo
Graphic Design
Web Design
Brand Identity
Brand Storytelling
Visual Guidelines
E-Book Creation
Social Media Campaigns
TRANSFORMING THE OLD TO THE NEW
A New Look Deserves a New Look
While the original logo was functional, FAITH wasn't maximizing its potential to garner high-level attention for the brand. The brand redesign has since elevated the logo to a new level.
The initial look and feel was in step with a high-level training program for professional athletes. In response, we modernized FAITH with a more contemporary aesthetic to elevate its presence in the marketplace.
We had to scratch the old messaging and old visuals and redefine FAITH. To do this, we had to break it all down to the basics and start over. Once we understood FAITH in full, we could begin to rebuild its image.
FAITH
BE
THAT
CHANGE
The FAITH Pro Combine prep program provides world-class NCAA, CFL, and NFL position-specific coaching, physical and spiritual training, nutrition, and physical therapy services design to elevate athletes to the next level.
The FAITH company's brand narrative and imagery have undergone a significant reinvention to effectively convey the FAITH story. This transformation was realized through strategic enhancements in website messaging, a comprehensive redesign, and the creation of a digital ebook. The resulting strong visuals not only communicate a compelling story but also establish a consistent brand guideline to drive future brand equity and ensure the sustained longevity of FAITH in the marketplace.
New Brand Messaging, Identity, and eBook
Player Highlights and Video Recaps
These Player Highlights and Video Recaps serve a pivotal role of trust and consumer confidence in the sports industry. Our aim is to not only capture the intensity of their training but also to encapsulate the essence of each player's unique journey. By doing so, we foster a profound connection with future prospects, providing them with a deeper understanding of the dedication and passion that fuels every training session with FAITH.
All the work that went into building the brand voice, not only through visuals, but through the messaging, brand mission, and value pillars went on display here with online digital assets and print collaterals.
New Website, Imagery, and
Brand Collateral
