ENCOMPASS
CREATING
CONFIDENCE THAT CAN
Meet Encompass Dental and Wellness. This recent rebranding reflects the modernization of a dental practice established in 1980. We sought to bring cohesion between the services offered and the new era of visual brand recognition.
Modernize an Established Brand and Build New Brand Recognition
Thurston Comprehensive Dental engaged us to rebrand and modernize their practice from the ground up. As a premier dental office offering cutting-edge laser dentistry, they needed a look that matched their advanced services. The original practice, started in 1980, still reflected the owner’s request to “make the office look like my mom’s house,” and by 2022, it was clear that a transformation was necessary. We worked closely with their team to rename the company, redesign the logo, and develop a fresh, contemporary look that aligns with their expanded services and core values.
Meet Encompass Dental and Wellness.
Encompass is a DKP Legacy Brand. DKP Legacy Brands are the result of DKeith Pictures' natural growth beyond film and photography into the world of brand design. With a creative expansion underway, Become was born in 2023 as a dedicated extension and partnership to handle all brand design projects. While DKeith Pictures has returned to its roots, focusing solely on film and photo productions, the DKP Legacy Brands label now serves as a marker for projects born from this evolution. It represents the distinction between the two branches, honoring both their creative origins and future directions.
Project Capabilities:
Film and Photo
Graphic Design
Logo Design
Naming
Brand Storytelling
Brand Identity
Visual Guidelines
Web Design
Social Media Campaigns
TRANSFORMING THE OLD TO THE NEW
The Modernization of a Legacy Brand
The original logo was unable to stand alone as an icon or have any variation in form. Its older look also limited its visual reach. The original name was also too cumbersome and did not "encompass" the practice.
The original imagery unintentionally created a color pallet that did not speak "cleanliness" or "health care". Instead creating a dark and dirty look and feel that is not in line with a dental care provider.
We needed to start from scratch to redefine who Thurston was and who Encompass was to Become. In order to do this, we had to break it all down to the basics and start with the "what".
Thurston Comprehensive Dental Center’s name didn’t fully capture its story. To reinvent the brand, we delved into their services, collaborating to create a new company name and logo that tell the Encompass Dental and Wellness story. These strong visuals establish a consistent brand guideline, driving future brand equity and marketplace longevity.
New Name, Logo,
Iconography, and Brand Basics
A Re-Vamped
Web Experience
The revamped Encompass website was strategically designed to elevate the new brand identity. The redesign reflects updated branding with new imagery, videos, colors, and messaging. We also created a legacy page to inform past clients that this is a rebrand, not a new office, ensuring they understand the continuity of the practice.
All the work that went into building the brand voice, not only through visuals, but through the messaging, brand mission, and value pillars went on display here with online digital assets.
New Website and Imagery
to Drive Brand Awareness
New Brand Visuals
Visuals bring your brand story to life. Trust and consumer confidence are built by creating images that tell a story and visuals that resonate with those customers. For Encompass we captured the truth in pictures and using color profiles that create comfort and trust.
All the work that went into building the brand voice, not only through visuals, but through the messaging, brand mission, and value pillars went on display here with online digital assets and print collaterals.
The All New
EDW Brand in Action
THURSTON TO ENCOMPASS RE-BRAND VIDEO: 1980 TO PRESENT DAY
Social Media Management
We revamped the Encompass social media strategy to strengthen their online presence, engage their community, and reinforce their brand authority. Through carefully curated content that speaks directly to their audience, we’ve significantly increased brand visibility with a strategic mix of organic posts and targeted ad campaigns.
HST Facebook Post
HST Meta Stats After Takeover
HST Instagram Post
HST Instagram Post
HST Hiring Ad
Visuals speak volumes and create engagement. We created imagery with clean colors and inviting smiles that resonate with their customers to drive engagement and loyalty. After all, a dentist's office creates smiles that are bright and vibrant, so all imagery should be inviting and a reflection of the brand's services and products.
The Human Element
An Dentist's image plays a critical role in personalizing them as a unique identity and thought leader.
The Dentist
Position /
This style image is used to convey the everyday working image of the company at a root level.
The Office Staff
Position /
Employee focused images make a human connection to engage future employees or showcase diversity.
The Dental Team
Position /
